the blog

Welcome to our blog, we're excited to have you here! we hope the business advice, success stories and case studies we share will help you on your entrepreneurial journey


Time is a precious, finite gift and it is something I think a lot about since having children; I seem to have less of it!  I am constantly pushed and pulled by competing priorities and never feel as though I have enough time.  Time is unlike money as we can’t make more of it and […]

November 4, 2019

Time Management

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E-Commerce, Small Business, Women in Business, Work Life Balance


  It is possible to have a profitable business and cash flow problems.  It is also possible to have an unprofitable business and no cash flow problems.  Cash flow and profit are two different financial indicators and when operating a business you need to track both. Cash flow Cash flow is the money that flows […]

October 28, 2019

Difference between cash flow & profit

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Cashflow, E-Commerce, Reporting, Small Business, Systems, Women in Business

Chasing the Unprofitable Sale

  Chasing the Unprofitable Sale   Google “how to increase sales” and there are about 924,000,000 results.  Google “how to avoid an unprofitable sale” and there are about 2,340,000 results.  Avoiding the unprofitable sale is just as important as increasing sales. Every business wants to grow but you don’t want to “grow broke”.  Before embarking […]

October 21, 2019

Chasing the unprofitable sale

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Cashflow, E-Commerce, Reporting, Small Business, Systems, Women in Business

The Real Cost of Free Shipping

  The Real Cost of Free Shipping According to a UPS study, free shipping continues to be the most important factor driving customer satisfaction when checking out online (73%).  Consumers are willing to pay a premium for faster delivery.  For personal reasons, such as birthdays and holidays, 50% of consumers will pay for faster shipping. […]

October 14, 2019

the real cost of free shipping

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Cashflow, E-Commerce, Reporting, Small Business, Systems

The Entreprenuer Journey & Building Business Value

  Understanding the typical entrepreneurial journey can help female business owners make conscious and strategic decisions about their business.  There is no right or wrong size of business as it’s up to each individual as to how big or small they want their business to be. Solopreneur/Hobby – $0 to $100,000 Often many business owners […]

October 7, 2019

Female Entrepreneur business journey

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Small Business, Systems, Women in Business

Revenue in Labour Intensive Businesses

In labour intensive businesses (i.e. where human capital is more important for generating revenue as opposed to physical assets) it can be difficult to determine your selling capacity. Have you been in the situation where employees are asking for more human resources yet you aren’t making enough money to cover additional wages? How do you […]

September 30, 2019

Employee Earning Capacity Template

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Cashflow, Small Business, Systems, Women in Business

Claiming Mobile, Telephone & Internet Expenses

  Clients often ask if they can claim their telephone and internet expenses.  The answer is yes, but then I feel I frustrate them as I have to ask a thousand questions to ensure it is claimed correctly.  There’s never a straight-forward answer when it comes to tax law, the answer is always, it depends.  […]

September 23, 2019


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Small Business, Tax Deductions, Women in Business

Best Clients Ever

We loved receiving this feedback today from a happy client – “Thanks for all your work again this FY, we really appreciate the efficient and tight ship that you run.”  Made our day and thank you back to our wonderful clients.

July 4, 2019

Thank you

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Small Business

Tax Planning 101 for Individuals – defer capital gains tax and realise capital losses

If you are selling a capital gains tax (CGT) asset and expect to make a capital gain, to defer the CGT ensure that the contract of sale is dated after 30 June 2019.  CGT discount is only available if the asset has been held for more than 12 months. If you have a capital gain […]

May 20, 2019

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Cashflow, Small Business, Tax Deductions, Women in Business

Claiming a motor vehicle for work-related purposes

If you operate a business as a sole trader or partnership (where at least one partner is an individual) you can claim a deduction for the business use.  If the motor vehicle is used for business and private use, you must reduce the claim for any private use. There are two ways to claim work […]

May 16, 2019

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Small Business, Tax Deductions, Women in Business