It is possible to have a profitable business and cash flow problems.  It is also possible to have an unprofitable business and no cash flow problems.  Cash flow and profit are two different financial indicators and when operating a business you need to track both. Cash flow Cash flow is the money that flows […]

  Chasing the Unprofitable Sale   Google “how to increase sales” and there are about 924,000,000 results.  Google “how to avoid an unprofitable sale” and there are about 2,340,000 results.  Avoiding the unprofitable sale is just as important as increasing sales. Every business wants to grow but you don’t want to “grow broke”.  Before embarking […]

  The Real Cost of Free Shipping According to a UPS study, free shipping continues to be the most important factor driving customer satisfaction when checking out online (73%).  Consumers are willing to pay a premium for faster delivery.  For personal reasons, such as birthdays and holidays, 50% of consumers will pay for faster shipping. […]